Today I’ve got Dennis Peltier on the phone, from Boulder Colorado, who just released his first 9×12 campaign. What’s interesting is that Dennis filled 7 spaces on a card last year but then ran out of time and had to *gasp* refund them all! You’d think that would stop someone …
Episode 4: My Top-Secret Ninja Method to Bypass Even The Most Iron-Fisted Gatekeepers.
Today you’ll learn one of my most prized and secret methods for getting your service across to an owner. I’ll share with you a very clever and downright sneaky method that cuts out the gatekeeper entirely. Believe it or not, I do it by using a simple postcard you can …
High Response Marketing Podcast: Episode 2 — How to Use Postcards To Bring in the Biz
Today’s topic is courtesy of a caller who asks “How do we practice what we preach? How do we use postcard marketing to bring in our own clients?” That’s a great question, with an equally great answer. In this episode I give you one of the juiciest direct marketing secrets …
High Response Marketing Podcast Episode 1: Objection Handling
It’s here! The first of my weekly podcasts about direct marketing, direct mail, co-op mail, and salesmanship in general. I have a great lineup ahead and today’s guest is my right-hand man, Chuck Shove who is the top sales dog in my company. In this episode we discuss mindset and …
Marketing for the underdog.
I don’t think many offline marketers think about this, but it can make a lot of sense to target businesses that are the ‘underdog’ in their local community. These businesses are ripe for offering all sorts of marketing services because they’re almost always actively looking to get a leg up …