Today on the show we’ve got Daniel Wright, originally from the UK, who left England for Canada in ’96 with nothing but a suitcase and six hundred bucks. He had a directory card business that he modified for use in Canada (basically a laminated card that contained important phone numbers and info, along with …
Ep33: Ken in L.A. Left His Corporate Job and Does Three 9×12 Cards In No Time
Ken, in Los Angeles, is no marketing slouch; having recently left working at a large marketing agency in order to pursue his passion for local marketing. He’s done three 9×12’s so far and everything’s going great, with around a 70% recurring rate of advertising already. Highlights 2:20 – A really unique …
Ep32: How Matt Has Sold 250 9×12 Cards Despite Being a Lazy Bum
Two years ago in episode 11, Matthew S. shared how he’d gone from living in a minivan with his wife, daughter, and dog, to putting out over 100 9×12 cards. Matt lives in the Midwest (“dontcha know”) about 20 minutes away from a blue collar city of 80k. So I …
Ep31: Get a Free Design Tool That Will Save Your Butt Over and Over!
AD DESIGN DISASTER NARROWLY AVERTED! CLICK HERE TO SUBSCRIBE AND GET THE AD TOOL FREE! One of the most PITA things when filling 9×12’s or selling postcard-related marketing is not always the process of selling the ads; in fact that might actually be the simple part. It’s managing a dozen …
Episode 30: Updates! Something FREE is coming tomorrow …
Nine months later a new podcast episode is here! Why has it taken me so long to get back to podcasting? I don’t know … between running the office, working with clients, having another kid (six now!), and managing the online stuff as well has made it difficult. But … most …
Episode 29: 21 year-old Mike H. in Connecticut discovers direct mail in college, then quickly sells 15 spaces at full pricing
Twenty-one year old Mike in Connecticut was shocked to hear from his college professor (he’s majoring in marketing) that Direct Mail was the king of all advertising. Not totally believing him, he started googling it and eventually came across the 9×12 system, which he says made a lot more sense …
Episode 28: Tony T. in New Jersey on Filling Cards in Two Weeks Using Mostly Email
“I haven’t found another business opportunity online or offline as profitable or easy to implement as this.” Today we’ve got Tony T., in Northern New Jersey shares how he’s been filling his 9×12’s in about two weeks, while getting around $500 each space. While Tony mentioned after the inteview that …
Episode 27: How John Spangler Sells 9×12 for up to $1,000 Per Space and Never Worries About Response
After a way-too-long hiatus, I’m back on the podcast and here to bring you a real banger … today I’ve got John Spangler in Lancaster PA who slammed out a 9×12 in 3 weeks, with just 13 ads yet still profiting well over $2,000. What’s interesting is that John did …
Episode 26: Bret in Iowa’s Prospecting Email That’s Selling 9×12 Left and Right. You’ll Kick Yourself For Not Doing It.
“I’d have to work 120 hours to make what I just made on this card!” says our guest today. I don’t even know where to begin with this one. Bret, a VERY humble Gym Teacher in Iowa, gets on the line today and shares his experience selling 9×12’s. I had …
Episode 25: How to Beat the Piss Out of Valpak!
If you’ve got a “competitor” (not really a competitor though) that’s doing shared mailers in an envelope or magazine format, like ValPak, Money Mailer, Clipper Magazine, etc. then you’ll know how frustrating it is to hear from prospects how they sound more valuable than your 9×12. Well here’s how to …