(This is another resource that contributes to your business having an unfair advantage.)
It’s surprisingly easy to find lists of people who have just recently moved to your area (or anywhere in the USA). You just have to hit up your local (or semi-local) library. Many of them have access to one of two databases:
Either one of those databases will give you fresh new mover lists. And the best part is … you can access them all online from wherever you are! You don’t have to physically go to the library to look them up. You’ll only need a library card to login. These databases aren’t in every library system, so you might have to do a little bit of legwork but trust me it’s worth it and I’ll lay the plan out for you so you can get access:
The easiest and first step would be to see if your local system has a subscription to these databases. If it does, then bingo, you’re all set, just stop in a local branch, get a library card, and you’ll be able to login anytime, anywhere.
(By the way, a library card is worth getting regardless as there’s often so many other resources available like ancestry.com, free kindle books to borrow, and so much more).
How do you find out if your library has access to either? You can either:
Don’t worry, not all libraries have access. The good thing is, there will be a library system in your state that does. And most will allow you, as an in-state resident, a library card for either free or a small fee ($25/year typically). If they charge more, find another one in your state.
How do you find a library in your state that has access?
Once you find the system(s) that have them, look for “get a library card” and do a little digging around to find their policy for out-of-area, but in-state residents.
You MIGHT have to figure out a creative way to get the actual library card if you can’t come in and get it. Remember, you don’t actually have to go to a physical library to access the databases, but some libraries won’t give you your card number without picking up the physical card. I’ve helped numerous members of mine figure this one out. If you have a friend or family member who can grab the card, or you make a day trip to the library, it’s generally worth it to have access.
If you’re in a spot where you simply can’t pickup the physical card, explain to your librarian your situation and get them to simply give you your card number. You’re not “pulling one over on them” or anything, so don’t feel like you’re doing something wrong. You simply want to access a database they have. In fact, for my access to ReferenceUSA I had to do the same thing, explain that I couldn’t come get my card and eventually they helped me out and got my card number to me so I could access it.
The last thing I want is for you to not be able to start a new mover card because you can’t get a list of new movers. While I understand that it might involve a little legwork to get access, please DO put the effort in. Don’t just give up because you don’t feel like asking a library or support. This is an incredibly valuable tool and resource to have in your marketing agency. These databases have tremendously valuable lists of new movers, new businesses, businesses in general, and so much more.
Now if you absolutely cannot get access for whatever reason (can’t find a library, or you live overseas), here are your solutions:
I want you to have access!!!!
You might wonder … how the hell can new movers be discovered in the first place? Well, to be honest it’s a little bit scary but I think we’re all not surprised anymore at how much information is collected and sold on us every day.
New mover lists are compiled by two main sources:
For a New Mover Postcard.