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Podcast Episode 46: I found out Why EDDM Rates Went DOWN, and where they’re going next year.

Jake Lorraine December 12, 2022 Audio, Podcast, Video

Well I found out why EDDM (Every Door Direct Mail) postage went down this year, instead of up. You would think that with everything everywhere going up in cost, and especially with postage in general going up multiple times a year … that EDDM would too, but nope. The USPS …

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Ep: 44 My New Site Design, and Subway’s Epic Marketing Failure

Jake Lorraine July 19, 2021 Podcast, Video Leave a Comment

I’ve finally reached an “almost” finished website. What a pain in the butt, but I really love how it looks. Head over to highresponsemarketing.com and tell me what you think. Yes links are busted all over the place and you’ll see a lot of repeated episodes and content and whatnot …

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Picking the PERFECT EDDM Postcard Size

Jake Lorraine July 6, 2021 Blog, Business Tips, Marketing Show, Video

margin vs markup formula

How to Figure out Pricing in 2 minutes

Jake Lorraine May 12, 2021 Business Tips, Marketing Show, Video

Even the most business-savvy marketers I deal with often get their “Margins and Markups” mixed up, leading to some pretty hefty mistakes they didn’t know they were making. Do YOU know the difference between, let’s say a 30% margin and a 30% markup? If not, THIS is the video you …

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