Today’s topic is courtesy of a caller who asks “How do we practice what we preach? How do we use postcard marketing to bring in our own clients?” That’s a great question, with an equally great answer. In this episode I give you one of the juiciest direct marketing secrets …

It’s here! The first of my weekly podcasts about direct marketing, direct mail, co-op mail, and salesmanship in general. I have a great lineup ahead and today’s guest is my right-hand man, Chuck Shove who is the top sales dog in my company. In this episode we discuss mindset and …