High Response Marketing Podcast Episode 1: Objection Handling

Jake "Bob Ross"Podcast21 Comments

It’s here!

The first of my weekly podcasts about direct marketing, direct mail, co-op mail, and salesmanship in general. I have a great lineup ahead and today’s guest is my right-hand man, Chuck Shove who is the top sales dog in my company.

In this episode we discuss mindset and attitude issues as well as sharing some serious tips on handling tough objections. For example, you’ll learn how to handle things like “we don’t need to advertise, we have all the customers we can handle”.

I’ve submitted the podcast to iTunes so look for it there as well. Let me know whatcha think.

– Jake (bob ross)

P.S. If you have a question (anything!) that you’d like answered, feel free to leave it on my Podcast voicemail and I’ll likely answer it on the next episode.

You can leave a message 24/7 at 877-925-8117


21 Comments on “High Response Marketing Podcast Episode 1: Objection Handling”

  1. Just wanted to let everyone know…Jake aka Bob Ross is the real deal. His stuff is no fluff. Its not difficult to follow, but its by no means easy. If you’ll make use of his strategies, you’ll make money and you’ll learn the TRUTH about offline marketing. Direct marketing is by far, the most effective form of marketing on the planet…because if you do it right, you’re focusing on getting your best customers. I’ll be looking forward to the rest of your podcasts, Jake! Right on..!

  2. This is fantastic!! I’ve been waiting for a podcast dealing with this content for a long time. Thankful it’s someone as good as Jake who did it, and I can’t wait for it to be live on iTunes! I hope you have some great success with this!

  3. Thanks for this, Jake .. fear of rejection is a biggie for me, so this conversation and advice on how to handle repeated rejection / lack of success is very helpful.

    1. Yvonne, you’re not alone. The conventional advice of “just go out and do it” isn’t as easy as it sounds, especially if you hit a rough patch right off the bat. I’ll make sure to talk more about it in the future, I’ve helped a lot of people conquer their fear of rejection or at least be able to have control over it.

      Thanks for the support Yvonne I’m glad you enjoyed listening.

  4. Awesome podcast. War stories. I Love ’em, and you always learn something from them.

    For many, many people, being sold is a game. These other cultures where manliness is based, in part, on the art of negotiation, they can teach us a lot. Your opponent can get emotional, even highly indignant in the heat of battle. That’s the game for them. Try going toe to toe with a Pakistani (I love ’em) and come out a winner. (I have and I did.) They’re good, but selling is a game that transcends cultural boundaries.

    Try it sometime from the other angle. I once got a dude at Sears to sell me a compressor that was the floor model at about 50% off. Sears. The price tag was on it. Nah, I didn’t want to pay that. I was calling the shots. I still have that compressor.

    To flip it around, knowing your product’s strength is like having money in your pocket and you can just go down the road and get it somewhere else. You want that sale, yes, but your willingness to take back your offer and deny them once they’ve smelled the benefits- that’s the money in the pocket. Dare yourself to take it back off the table sometime there’s a big stalemate if you want to see some action. Never doubt that it’s a game for them, too. You need to know when to call that bluff. I’ll always have a name of their competitor on the tip of my tongue if it gets nasty, but never use it.

    Hah- I need to see Glengarry Bob, er, Glen Ross again. Whining for leads ain’t gonna cut it in sales.

    As I said- great podcast. You made me miss the game. I need to start.

    1. You DEFINITELY need to get back in the game. What the hell’s stopping you, you sound ready to go right now.

  5. Hi, Jake.

    Suggestion to make this sustainable for you.
    1. Make these only 15 minutes long. Longer is hard to listen to all the way through. Takes too long. Having shorter sessions forces you to get to the key point quickly and be concise… increasing the value of your recordings. This also allows you to more easily spread your content out over multiple sessions so you don’t run out of ideas so quickly.
    2. Record multiple sessions at one time and then schedule them to go live on your site once per week. This is easy to do since you’re using WordPress. This will allow you to stay focused on your core business even when you get busy or leave for the holidays. Your sessions will already be recorded.
    3. Get your audio transcribed for cheap and post the text below the audio to help with SEO and allow people who don’t want to wait to listen. They can quickly read through your text to get the ideas they want.

    Brian Duvall

    1. Brian thanks, podcasting is new to me. I was thinking about 15 to 20 minute episodes on a frequent basis and 30 minute ones that involve longer interviews.

      Great advice on recording them in advance and scheduling them to post automatically.

  6. we love you bob! lol. It’s funny how you had the I can out close anybody statement. Back when i was 14, i remember hackers having a conference call and everybody would take turns trying to pull info but everybody else would be on mute. #GoodTimes

    1. Thanks for enjoying it Pat, I really appreciate it! Two books I can highly recommend:

      Pitch Anything by Oren Klaff (a MUST read)
      Influence by David Cialdini

  7. Hi Bob,

    Just thought you’d like to know that your 9x12system.com website is giving off major malware/ danger type warnings by my Antivirus software. My computer would not let me visit your website at all. I don’t recall that happening before but it happened to me twice today when attempting to visit that particular website.

    I was simply trying to determine if I bought this particular product of yours as I’ve bought a few of your products a while back and couldn’t recall which products.

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