Ep35: Don’t Make This HUGE Mistake When Talking About Your Company

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Wow it’s February and it’s about 60 degrees here in Upstate NY, which is basically t-shirt weather.

The good thing is that everyone’s moods are positive and we’ve been making some great progress selling more marketing business for the upcoming spring season, I hope you’re doing the same.

(you are prospecting for spring marketing right?)

But that’s not the point of this episode, the topic today is about a very critical mistake I see a lot of marketers make when talking about their business. This very minor-seeming word can sour the relationship right away and cause a lot of mayhem that you won’t even expect until it’s too late.

I bet you never thought about how terrible this word could be, but you will now.

The good news is … it’s easy to fix.

Listen using the player above or download it for later.

And tell me if you agree or not …