High Response Marketing Podcast Episode 1: Objection Handling

Bob RossPodcast21 Comments

It’s here! The first of my weekly podcasts about direct marketing, direct mail, co-op mail, and salesmanship in general. I have a great lineup ahead and today’s guest is my right-hand man, Chuck Shove who is the top sales dog in my company. In this episode we discuss mindset and attitude issues as well as sharing some serious tips on … Read More

Marketing for the underdog.

Bob RossUncategorized0 Comments

I don’t think many offline marketers think about this, but it can make a lot of sense to target businesses that are the ‘underdog’ in their local community. These businesses are ripe for offering all sorts of marketing services because they’re almost always actively looking to get a leg up on their competition. In most local areas, there’s going to … Read More