The difference between Markup and Margin (and how to calculate it on the fly)

Bob RossStandard, Uncategorized0 Comments

Calculating profit margin is one of the most critical tools you’ll need to understand as a business owner. Unfortunately, most independent marketers don’t have a clue of what it is, confuse it with markup, and even if they know it, can’t calculate it quickly when needed. So I’m going to solve all that for you today! #1 Why’s margin so important? Well, profit margin … Read More

How To Podcast Like a Pro, For Cheaper Than Expected.

Bob RossUncategorized0 Comments

Thinking of starting up a podcast? They’re incredibly fun and informative for your subscribers. You’ll fall in love right away, I guarantee. It’s amazing how easy the web has made it to have your own little show available to the world. Even if you don’t have an audience at the moment, it’s a great time to get your feet wet so when subscribers … Read More

Marketing for the underdog.

Bob RossUncategorized0 Comments

I don’t think many offline marketers think about this, but it can make a lot of sense to target businesses that are the ‘underdog’ in their local community. These businesses are ripe for offering all sorts of marketing services because they’re almost always actively looking to get a leg up on their competition. In most local areas, there’s going to … Read More