Calculating profit margin is one of the most critical tools you’ll need to understand as a business owner. Unfortunately, most independent marketers don’t have a clue of what it is, confuse it with markup, and even if they know it, can’t calculate it quickly when needed. So I’m going to solve all that for …
After a way-too-long hiatus, I’m back on the podcast and here to bring you a real banger … today I’ve got John Spangler in Lancaster PA who slammed out a 9×12 in 3 weeks, with just 13 ads yet still profiting well over $2,000. What’s interesting is that John did …
Put me up against the best local SEO/PPC/FB/YT/Mobile/Whatever marketing guy or gal in the world, with almost ANY specific dollar amount, and I am 1000% certain that I could deliver more business to any brick & mortar client than they could for the money. I don’t care if it’s $50 or …
Thinking of starting up a podcast? They’re incredibly fun and informative for your subscribers. You’ll fall in love right away, I guarantee. It’s amazing how easy the web has made it to have your own little show available to the world. Even if you don’t have an audience at the moment, it’s a …
I don’t think many offline marketers think about this, but it can make a lot of sense to target businesses that are the ‘underdog’ in their local community. These businesses are ripe for offering all sorts of marketing services because they’re almost always actively looking to get a leg up …