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Backtracking “Fourberie”
There are few revolutionary secrets remaining to be invented or discovered in direct mail, but once in a great “trick” appears.
Which is why I feel special about this particular method; because what I’ve discovered is something, as far as I can tell, has never been published in the history of direct mail.
You might ask … what the heck is “Fourberie”.
Here’s Merriam Webster’s Definition:
This technique definitely involves some trickery, as you’ll see in a moment.