magicphrases-written

[op_liveeditor_element data-style=””] [/op_liveeditor_element]

[op_liveeditor_element data-style=””]

Affordability

[/op_liveeditor_element]

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left” font_color=”%23000000″]Prospect says: “I don’t want to spend any more money”
Your response: “Fine, let me save you some then”. – “travin69″ on warrior forum:[/text_block][/op_liveeditor_element]

[op_liveeditor_element data-style=””]

Lifetime Value

[/op_liveeditor_element]

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left” font_color=”%23000000″]* If you could purchase customers, how much would you pay?
* What’s a brand-new customer worth to you?
* Let me ask you a question … if someone comes in and buys something do you tend to see them again?[/text_block][/op_liveeditor_element]

[op_liveeditor_element data-style=””]

Discounting

[/op_liveeditor_element]

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left” font_color=”%23000000″]Often I get ‘on the same page’ as them first, so I’ll say something like … “Jim I’ll tell you what … I used to HATE discounting, because I knew people would come do business with me eventually if they wanted to … and I’d get the full price … you know what I mean?”

then when they agree, I hit them with:

“Then I realized something Jim… I’d rather get $50 from someone right now and have it in the bank, then cross my fingers that I’ll get $100 from them 3 months later”[/text_block][/op_liveeditor_element]

[op_liveeditor_element data-style=””]

Discounting

[/op_liveeditor_element]

[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left” font_color=”%23000000″]

 

* Let’s say NINETY EIGHT percent of people will throw it out. “you’re not concerned about them. So if you send 10,000 out and 9,800 of them toss it, who cares, You’re concerned with the 300 people that might act on it.’

 

* Casino’s make billions of dollars a year because of sometimes a fraction of a percent advantage that they’re concerned about. casino’s make billions of dollars with advantages of even half a percent. so out of 100 someone plays, they might only win 51 times but it’s enough to make billions.[/text_block][/op_liveeditor_element]