The Aftermath

Comments 6

  1. Does the distribution count ever make sense as a lever? In the scenario, you mention $300 for 10,000 postcards. For some businesses, like HVAC or window contractors, I could see 3 cent per postcard making sense were quantity goes up. Do you tend to scale with new businesses in new routes or expanding existing customers into new routes?

  2. First day out there selling. Using the tactics. I used some of the tactics from the other course and now I’ll be adding in the levers. I actually did the Columbo without knowing about it until now. This was good info. Will report back.

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