Episode 22: How Bill in Detroit Fires out 9×12’s On Only 2 Hours of Prospecting Per Month

Bob RossPodcast15 Comments

Today I’ve got Bill W. in Detroit on the phone who’s put out well over thirty 9×12’s over the past  few years while working a full-time job and doing barely any prospecting. Most of his cards virtually fill themselves each month, while the remaining spaces are filled using his sales letter that he mails out to cold prospects.

If you’re interested in building a passive money-maker out of the 9×12 then this is your chance to soak up half an hour of information right from the horse’s mouth.

What’s funny is that Bill didn’t even know we were recording until 20 minutes in, he thought we were just chatting before the show. Don’t worry I’ve bleeped out the naughty words!

Some interesting topics we discuss:

  • His 7-page sales letter that turns cold prospects into hot buyers.
  • His ‘guarantee’ and how he uses it to sell spaces
  • How he filled his first cards with barely any time to prospect
  • The mistakes most people are making when starting
  • A rundown of the industries he’s got on his cards and how easy or tough they are to get
  • His thoughts on 5,000 vs 10,000 piece campaigns
  • How many calls he gets per card just from his “advertise here” space on his 9×12
  • A simple approach to figuring out which area to target for prospecting & mailing
  • How he uses thank-you notes for his advertisers
  • What happened when he started doing web design work too
  • His mentality when he walks in to prospect face to face. You’ll laugh hystically when you hear what he recently said to an owner who challenged his price.

Enjoy, and thank you for the continued feedback and nudges to remind me to keep putting these out there for everyone.

– Jake (bob ross)

15 Comments on “Episode 22: How Bill in Detroit Fires out 9×12’s On Only 2 Hours of Prospecting Per Month”

  1. So excited to hear this! Bill is only about 30 minutes away from me, and I have been a member since 2012 also. And I still haven’t gotten my first card out yet, lol! All that time wasted…. ;)

    1. 16 12 2011Comme tu le sais déjà, je suis bien d’accord avec toi ! Dommage car c’est une chouette idée, mais je m&atruo;qtsendais à plus spectaculaire !

  2. Great interview Jake! When I lived in Detroit it was recognized as the most competitive co-op direct mail market in the country. Bill’s success is a tremendous inspiration and motivation as I get started! Thanks for sharing your story Bill!

  3. Awesome, awesome interview! Darn..I could have listened to him for hours sharing his tips, tricks, stories and antidotes! That was an awesome (gosh! How many times am I going to say AWESOME!?!) interview! Keep em coming! Might have to share this page on FB because it was just so…awesome!

      1. Hej Sanne!Hvordan forholder det sig med rodfrugter – mÃ¥ man spise det?(Jeg tænker pÃ¥ hvis man nu laver ovnbagt gulerod, rødbede, pastinak eller sellerirod eller koger dem og bruger dem som mos). Jeg har ofte hørt at de ikke er lige sÃ¥ sunde nÃ¥r man ovnbager dem som i rÃ¥ tilstand. Derudover ved jeg heller ikke om det overhovedet er tilladt at spise rodfrugter i denne kur?Bedste hir1kelLærnesf51

    1. Bill has every right to keep the sales letter to himself.

      As a copywriter, it takes a lot of effort, thought, and knowledge to pull one together. He gave a FABULOUS suggestion for a $12 book so you can pull from your experience.

      Dan Kennedy says a well written sales letter can make you millions. Go hire him for a sales letter and you’ll pay 25K plus royalties. . . or spend $12 and learn.

  4. Bill should not give it away. But should he consider selling it to members (outside his geographical area) for what he considers a fair price?

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